John Bell
A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)
Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...
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John Bell
Aug 11, 20235 min read
5 Questions to Define Your Business Brand
Having a relevant brand that’s well supported by marketing, sales, and customer experience can not only improve the value of your...
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John Bell
Mar 27, 20225 min read
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
481 views
John Bell
Mar 15, 20224 min read
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
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John Bell
Feb 7, 20213 min read
The Agile Marketing Strategy for Small Business
The importance of strategy in marketing can’t be overstated. Today, though, we need simpler strategies that can be tested and optimized...
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John Bell
Dec 15, 20202 min read
Agile Marketing for Startups and Small Business
Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
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