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    Finding the Right Balance of Brand and Performance Marketing for Startups
    John Bell
    • Mar 27
    • 5 min

    Finding the Right Balance of Brand and Performance Marketing for Startups

    Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
    110 views
    TRENDS: Marketing AI Systems Start  Delivering Value
    John Bell
    • Jan 2
    • 3 min

    TRENDS: Marketing AI Systems Start Delivering Value

    If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
    18 views
    Building the Capability to Test-and-Learn in Digital Marketing
    John Bell
    • Apr 18, 2021
    • 4 min

    Building the Capability to Test-and-Learn in Digital Marketing

    The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
    124 views
    The Future with Next Gen Digital Marketers in New Mexico
    John Bell
    • Mar 13, 2021
    • 3 min

    The Future with Next Gen Digital Marketers in New Mexico

    While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...
    46 views
    5 Trends That Will Shape Post-Pandemic Marketing
    John Bell
    • Jan 24, 2021
    • 7 min

    5 Trends That Will Shape Post-Pandemic Marketing

    The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
    109 views
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