John Bell
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
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John Bell
- Jan 2, 2022
- 3 min
TRENDS: Marketing AI Systems Start Delivering Value
If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
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John Bell
- Apr 18, 2021
- 4 min
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
244 views
John Bell
- Mar 13, 2021
- 3 min
The Future with Next Gen Digital Marketers in New Mexico
While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...
50 views
John Bell
- Jan 24, 2021
- 7 min
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
111 views
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