The rise of generative AI has sparked existential dread among the creative side of advertising, while at the same time unlocking tremendous exploration of the possible.  Luxury fashion house Moncler , in partnership with agency R/GA (I worked there in the 90s), used AI to produce their entirely generated brand film, "From the Mountains to the City." The team didn't delegate their vision to an AI model, treating the machine like a fancy slot machine—pull the lever enough and

No matter how strategic you may want your shift to AI-based marketing to be—thoughtful plans, SWOT analysis, query all the “experts”—one...

Navigating the marketing landscape feels like standing on a tectonic plate that is shifting right under our feet. For marketing leaders...

Who gets to decide what violence is? An experience that challenges our understanding of what violence actually looks like (and feels...