The rise of generative AI has sparked existential dread among the creative side of advertising, while at the same time unlocking tremendous exploration of the possible.  Luxury fashion house Moncler , in partnership with agency R/GA (I worked there in the 90s), used AI to produce their entirely generated brand film, "From the Mountains to the City." The team didn't delegate their vision to an AI model, treating the machine like a fancy slot machine—pull the lever enough and

Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...