John BellMar 27, 20225 minFinding the Right Balance of Brand and Performance Marketing for StartupsStartup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
John BellMar 15, 20224 min4 Ways Digital-First Marketing Drives Capital Investment for StartupsThe startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
John BellAug 1, 20213 minCan Private Equity Make Marketing Better in 2022?Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...