John Bell
Customer Discovery and Insight for Startups and Business
We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
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John Bell
- Apr 18, 2021
- 4 min
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
204 views
John Bell
- Mar 24, 2021
- 5 min
What Small Business Can Learn from the Enterprise Innovation Ecosystem
Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...
82 views