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    Customer Discovery and Insight for Startups and Business
    John Bell
    • Jun 19, 2021
    • 7 min

    Customer Discovery and Insight for Startups and Business

    We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
    116 views
    Building the Capability to Test-and-Learn in Digital Marketing
    John Bell
    • Apr 18, 2021
    • 4 min

    Building the Capability to Test-and-Learn in Digital Marketing

    The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
    124 views
    What Small Business Can Learn from the Enterprise Innovation Ecosystem
    John Bell
    • Mar 25, 2021
    • 5 min

    What Small Business Can Learn from the Enterprise Innovation Ecosystem

    Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...
    68 views
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