John Bell
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
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John Bell
- Jun 19, 2021
- 7 min
Customer Discovery and Insight for Startups and Business
We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
151 views
John Bell
- Apr 18, 2021
- 4 min
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
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