John BellAug 1, 20213 minCan Private Equity Make Marketing Better in 2022?Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
John BellJun 19, 20217 minCustomer Discovery and Insight for Startups and Business We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
John BellApr 18, 20214 minBuilding the Capability to Test-and-Learn in Digital MarketingThe new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...