John Bell
4 Ways to Adapt Now to the Future of B2B Sales
B2B sales and buyer behaviors were changing well before COVID. In commercial insurance, the old way that insurance carrier field staff...
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John Bell
Aug 1, 20213 min read
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
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John Bell
Jun 19, 20217 min read
Customer Discovery and Insight for Startups and Business
We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
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