John Bell
A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)
Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...
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John Bell
Aug 11, 20235 min read
5 Questions to Define Your Business Brand
Having a relevant brand that’s well supported by marketing, sales, and customer experience can not only improve the value of your...
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John Bell
Mar 27, 20225 min read
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
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