John BellOct 9, 20225 minThe Next-Gen Digital Marketing Strategy ToolboxDistilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...
John BellOct 9, 20224 minThe Next-Gen Digital Marketing Strategy FrameworkThere’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
John BellOct 9, 20224 min6 Vexatious Truths for Digital Marketing TodayEnough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
John BellJan 2, 20223 minTRENDS: Marketing AI Systems Start Delivering ValueIf you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
John BellApr 18, 20214 minBuilding the Capability to Test-and-Learn in Digital MarketingThe new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...