marketing optimization | NextNow Digital

Apps, Agents & Agentic AI, Oh My.

Beyond the general AI giants like OpenAI, Gemini, Anthropic, and the generative AI darlings like Midjourney and Stability, there’s a world of innovation and investment happening in more specific areas: applications and agents.

John Bell

Apr 254 min read

Why Add Reddit to Your Digital Advertising Plan

Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...

John Bell

Mar 21, 20244 min read

The Best Practical Guides to AI for Marketers in 2024

Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...

John Bell

Feb 15, 20245 min read

The Next-Gen Digital Marketing Strategy Toolbox

Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...

John Bell

Oct 9, 20225 min read

The Next-Gen Digital Marketing Strategy Framework

There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...

John Bell

Oct 9, 20224 min read

6 Vexatious Truths for Digital Marketing Today

Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...

John Bell

Oct 9, 20224 min read

Finding the Right Balance of Brand and Performance Marketing for Startups

Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...

John Bell

Mar 27, 20225 min read

Can Private Equity Make Marketing Better in 2022?

Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...

John Bell

Aug 1, 20213 min read

Building the Capability to Test-and-Learn in Digital Marketing

The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...

John Bell

Apr 18, 20214 min read