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    Finding the Right Balance of Brand and Performance Marketing for Startups
    John Bell
    • Mar 27
    • 5 min

    Finding the Right Balance of Brand and Performance Marketing for Startups

    Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
    164 views
    Can Private Equity Make Marketing Better in 2022?
    John Bell
    • Aug 1, 2021
    • 3 min

    Can Private Equity Make Marketing Better in 2022?

    Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
    43 views
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