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    Finding the Right Balance of Brand and Performance Marketing for Startups
    John Bell
    • Mar 27
    • 5 min

    Finding the Right Balance of Brand and Performance Marketing for Startups

    Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
    164 views
    4 Ways Digital-First Marketing Drives Capital Investment for Startups
    John Bell
    • Mar 15
    • 4 min

    4 Ways Digital-First Marketing Drives Capital Investment for Startups

    The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
    23 views
    TRENDS: Marketing AI Systems Start  Delivering Value
    John Bell
    • Jan 2
    • 3 min

    TRENDS: Marketing AI Systems Start Delivering Value

    If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
    20 views
    Can Private Equity Make Marketing Better in 2022?
    John Bell
    • Aug 1, 2021
    • 3 min

    Can Private Equity Make Marketing Better in 2022?

    Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
    43 views
    Building the Capability to Test-and-Learn in Digital Marketing
    John Bell
    • Apr 18, 2021
    • 4 min

    Building the Capability to Test-and-Learn in Digital Marketing

    The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
    165 views
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