John Bell
The Next-Gen Digital Marketing Strategy Framework
There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
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John Bell
- Oct 9, 2022
- 4 min
6 Vexatious Truths for Digital Marketing Today
Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
19 views
John Bell
- Mar 27, 2022
- 5 min
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
398 views
John Bell
- Mar 15, 2022
- 4 min
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
29 views
John Bell
- Jan 2, 2022
- 3 min
TRENDS: Marketing AI Systems Start Delivering Value
If you are a marketer or a small businessperson, you have probably been targeted with ads pushing artificial intelligence companies who...
20 views
John Bell
- Aug 1, 2021
- 3 min
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
46 views
John Bell
- Apr 18, 2021
- 4 min
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
262 views
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