John Bell
Simple Customer Journeys Drive Marketing Strategy
How Barriers and Drivers Build a More Strategic Approach Many entrepreneurs, marketers, and customer experience professionals are...
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John Bell
- Mar 27, 2022
- 5 min
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
457 views
John Bell
- Oct 29, 2021
- 5 min
Stop Trying to Hire Qualified Digital Marketing Talent
Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
90 views
John Bell
- Aug 1, 2021
- 3 min
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
50 views
John Bell
- Jan 24, 2021
- 7 min
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
113 views
John Bell
- Dec 15, 2020
- 2 min
Agile Marketing for Startups and Small Business
Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
57 views
John Bell
- Oct 21, 2020
- 5 min
The Tenured CMO’s Survival Guide
Some Chief Marketing Officers only expect to be in their position for 36 months. For those that are in for the long haul – at least 6-8...
59 views
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