John Bell
A Most Impressive Brand Film Thanks to Artificial Intelligence (AI)
Unless you are a chipmaker, you probably don’t know ASML. Building on extreme-ultraviolet (EUV) lithography, they make compact chips that...
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John Bell
Jul 8, 20234 min read
Simple Customer Journeys Drive Marketing Strategy
How Barriers and Drivers Build a More Strategic Approach Many entrepreneurs, marketers, and customer experience professionals are...
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John Bell
Mar 27, 20225 min read
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
481 views
John Bell
Oct 29, 20215 min read
Stop Trying to Hire Qualified Digital Marketing Talent
Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
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John Bell
Aug 1, 20213 min read
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
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John Bell
Jan 24, 20217 min read
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
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John Bell
Dec 15, 20202 min read
Agile Marketing for Startups and Small Business
Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
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John Bell
Oct 21, 20205 min read
The Tenured CMO’s Survival Guide
Some Chief Marketing Officers only expect to be in their position for 36 months. For those that are in for the long haul – at least 6-8...
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