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    Finding the Right Balance of Brand and Performance Marketing for Startups
    John Bell
    • Mar 27
    • 5 min

    Finding the Right Balance of Brand and Performance Marketing for Startups

    Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
    164 views
    Stop Trying to Hire Qualified Digital Marketing Talent
    John Bell
    • Oct 29, 2021
    • 5 min

    Stop Trying to Hire Qualified Digital Marketing Talent

    Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
    70 views
    Can Private Equity Make Marketing Better in 2022?
    John Bell
    • Aug 1, 2021
    • 3 min

    Can Private Equity Make Marketing Better in 2022?

    Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
    43 views
    5 Trends That Will Shape Post-Pandemic Marketing
    John Bell
    • Jan 24, 2021
    • 7 min

    5 Trends That Will Shape Post-Pandemic Marketing

    The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
    109 views
    Agile Marketing for Startups and Small Business
    John Bell
    • Dec 15, 2020
    • 2 min

    Agile Marketing for Startups and Small Business

    Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
    48 views
    The Tenured CMO’s Survival Guide
    John Bell
    • Oct 21, 2020
    • 5 min

    The Tenured CMO’s Survival Guide

    Some Chief Marketing Officers only expect to be in their position for 36 months. For those that are in for the long haul – at least 6-8...
    58 views
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