John Bell
Why Add Reddit to Your Digital Advertising Plan
Reddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:...
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John Bell
- Feb 15
- 5 min
The Best Practical Guides to AI for Marketers in 2024
Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my...
68 views
John Bell
- Jun 26, 2023
- 2 min
How Generative AI Will Change Visuals in Marketing
Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for...
54 views
John Bell
- Oct 9, 2022
- 5 min
The Next-Gen Digital Marketing Strategy Toolbox
Distilled and Essential Marketing Tools Only Strategy will focus your efforts. It can align your limited resources towards a goal. It...
341 views
John Bell
- Oct 9, 2022
- 4 min
The Next-Gen Digital Marketing Strategy Framework
There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small...
166 views
John Bell
- Oct 9, 2022
- 4 min
6 Vexatious Truths for Digital Marketing Today
Enough has changed over the past two years to cause digital marketers to take a fresh look at how we draft strategies and execute/iterate...
30 views
John Bell
- Mar 27, 2022
- 5 min
Finding the Right Balance of Brand and Performance Marketing for Startups
Startup founders wonder how much marketing resource to put behind building brand love versus performance marketing that drives sales or...
479 views
John Bell
- Mar 15, 2022
- 4 min
4 Ways Digital-First Marketing Drives Capital Investment for Startups
The startup landscape here in New Mexico is a bit of a microcosm of what you would see outside of the high-octane communities like...
30 views
John Bell
- Oct 29, 2021
- 5 min
Stop Trying to Hire Qualified Digital Marketing Talent
Time for business to embrace true talent development with a formal training commitment. Whether you are a small business owner or a...
110 views
John Bell
- Aug 1, 2021
- 3 min
Can Private Equity Make Marketing Better in 2022?
Private equity (PE) firms identify under-developed private resources, snap them up, fix them and sell them at a strong profit. Sometimes...
51 views
John Bell
- Apr 18, 2021
- 4 min
Building the Capability to Test-and-Learn in Digital Marketing
The new superpower in digital marketing is not some channel (No, not Tik Tok), it’s not some undiscovered tactic (No, not...
301 views
John Bell
- Mar 13, 2021
- 3 min
The Future with Next Gen Digital Marketers in New Mexico
While landing the next corporate distribution center or supporting an up-and-coming biotech startup are vital to economic recovery and...
53 views
John Bell
- Feb 7, 2021
- 3 min
The Agile Marketing Strategy for Small Business
The importance of strategy in marketing can’t be overstated. Today, though, we need simpler strategies that can be tested and optimized...
124 views
John Bell
- Jan 24, 2021
- 7 min
5 Trends That Will Shape Post-Pandemic Marketing
The pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
118 views
John Bell
- Dec 15, 2020
- 2 min
Agile Marketing for Startups and Small Business
Startup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...
62 views
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