John Bell
Customer Discovery and Insight for Startups and Business
We live in the age of the customer. In developed markets like the United States, Singapore, or Germany people are always connected, have...
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John Bell
- Mar 24, 2021
- 5 min
What Small Business Can Learn from the Enterprise Innovation Ecosystem
Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...
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John Bell
- Oct 21, 2020
- 5 min
The Tenured CMO’s Survival Guide
Some Chief Marketing Officers only expect to be in their position for 36 months. For those that are in for the long haul – at least 6-8...
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