John BellMar 24, 20215 minWhat Small Business Can Learn from the Enterprise Innovation Ecosystem Large, incumbent businesses have been playing catch up in innovation. Pressured by changing customer expectations and threats from the...
John BellFeb 7, 20213 minThe Agile Marketing Strategy for Small BusinessThe importance of strategy in marketing can’t be overstated. Today, though, we need simpler strategies that can be tested and optimized...
John BellJan 24, 20217 min5 Trends That Will Shape Post-Pandemic MarketingThe pandemic has changed us. Even as vaccines arrive and people’s health improves, the experience has forced marketers and business...
John BellDec 15, 20202 minAgile Marketing for Startups and Small BusinessStartup entrepreneurs are like many small businesspeople. They must wear many hats, and there’s far too many things to get done. They...